Midcity Design Group
A complete, on-brand HoneyBook build for a full-service Houston interior design studio — a routing inquiry form, a seven-file Smart File library and four schedulers, with a client journey automated from first inquiry through consultation, scope of work, design and closeout.
A full-service studio, one system that runs it.
Great design, a manual backend.
- Residential, commercial, healthcare and concierge work all handled the same manual way
- Inquiries, brochures and consultation booking tracked by hand across email
- Scope of work, proposals, contracts and onboarding rebuilt for every client
- A polished, award-recognized studio — with a backend that didn’t match the work
One branded pipeline, wired end to end.
- A routing inquiry form that sorts each lead by project type and budget
- A seven-file Smart File library and saved brand theme on every file
- Four scheduler session types with automatic reminders
- A three-step automation, then a clean handoff to Mydoma for management
What the system looks like.
Configured across the whole HoneyBook workspace and connected into one workflow. Click any panel to view it larger.
A branded home base for every client.
A HoneyBook project workspace set in Midcity’s brand — the monogram header, gold accents and Montserrat type — that greets each client on arrival and keeps activity, files, payments and next steps in one place. Projects are typed as Residential, Commercial, Investment or Healthcare and routed accordingly.
Brand theme, pipeline and automation.
A saved company theme (colors, fonts and email signature) applied to every new Smart File, a full pipeline from Inquiry to Complete, and a three-step automation that sends the right file, books the right call and creates the right task at each stage — from intake through the Scope of Work and Design Service agreements.
Client-ready design presentations.
A branded presentation Smart File — cover, table of contents, concept board, floor-plan legend, virtual-tour tile and furniture-selection layouts — so the concept and detailed design presentations clients receive feel like the same studio that welcomed them at inquiry.
A full Smart File library, branded end to end.
Seven Client Process Templates — Service Brochure, Design Consultation, Scope of Work Agreement, Design Service Agreement, Welcome Guide, Design Questionnaire and Project Closeout Packet — plus a routing lead form and email signature, all styled to look and read like Midcity from first click to closeout.
The full client lifecycle we wired up.
Twelve stages from first inquiry to project closeout. Click any stage to see what happens behind the scenes.
Everything in the Full Setup.
A studio that runs on autopilot.
Want a system like this for your studio?
A full HoneyBook build mapped to your services and set in your brand — so your backend keeps pace with the work you put out.