HoneyBook Setup & Management · Services Guide

Client systems that run the back end while you focus on the work.

Everything you need before our intro call — services, investment ranges, process, and what to expect — so our time together is focused on fit, not fundamentals.

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Fort Worth, TXServing clients nationwide
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Welcome

A guide before the call — not a sales pitch.

Thank you for your interest in a HoneyBook setup with Pace By Design. This guide is provided before your intro call to help you understand our services, typical investment ranges, and how we work — so we can confirm alignment and use our time together effectively.

Our intro calls are not sales presentations. Our call will focus on alignment, recommended next steps, and whether working together is the right fit. If, after reviewing this guide, our services don't feel aligned, you're welcome to cancel or reschedule — no pressure, no obligation.

Andréa Pace, RID, NCIDQ
Owner & Principal Designer, Pace By Design LLC
How to use this guide
  • 01Review the servicesRead through the setup and management options, investment ranges, and scope expectations on the following pages.
  • 02Note what fitsFlag the service tier that feels most aligned with where your business is right now.
  • 03Come preparedHave a general sense of your services, pricing, and how clients currently reach you.
  • 04Be ready to talk workflowThink through your client journey — from first inquiry to final payment — and where it breaks down today.
10+ YearsSupporting Design Professionals
50+Workflows Strategized & Streamlined
20+ HrsSaved Weekly With Pace By Design
Our Mission

Systems that let the work speak first.

Pace By Design helps designers and creative entrepreneurs simplify the back end of their businesses through intentional system setup and automation in HoneyBook — so you can spend less time on admin and more time creating meaningful, beautifully executed work.

Our Vision

Structure, confidence, and ease.

We envision a creative industry where systems enhance the work rather than compete with it — where inquiries, contracts, and payments move on their own, and businesses operate with structure, confidence, and ease. Your back office should work as beautifully as your craft.

How We Partner

Clarity from the very first inquiry.

Collaboration is structured, intentional, and results-driven. Our process is built to create clarity from the start — mapping your client journey, aligning on scope, and building a HoneyBook system that fits how you actually work. We prioritize thoughtful preparation, defined deliverables, and a clean handoff so you leave confident running it yourself.

What We Value

Mutual respect for scope, time, and roles.

We work best with clients who value clear communication, confident decision-making, and professional collaboration. This approach ensures an organized, productive experience — where the system supports your business and meaningful outcomes are achieved on both sides.

Services

Three ways to work together.

Start with a Strategy Session if you want a plan before you build, a Full Setup if you want the whole system implemented for you, or Ongoing Consulting to keep what you already have sharp as your business changes. Many clients move through all three, in that order.

HoneyBook Strategy Session

Planning & Clarity · One 2-Hour Session
Starting at $795
One session, 2 hours

A paid, two-hour planning session focused on strategy, structure, and decision-making — not implementation. We review your current (or planned) setup, map your workflow, identify gaps and inefficiencies, and leave you with a clear, actionable path forward for using HoneyBook in your business.

Inclusions

  • Live 2-hour strategy & planning session
  • Workflow mapping & strategic recommendations
  • Gaps, inefficiencies & opportunities identified
  • Implementation roadmap
  • Session recording & summary notes

Exclusions

  • System setup or implementation
  • Smart File creation or automation building
  • Follow-up revisions or additional calls
  • Design, drafting, or rendering services

Ideal For

  • Designers new to HoneyBook who want a clear plan
  • Owners who feel stuck or overwhelmed in their system
  • Anyone wanting expert guidance before a build

HoneyBook Full Setup Most Popular

Done-For-You Implementation
Starting at $2,600
Depending on scope

Done-for-you implementation. We build a streamlined, professional client experience inside HoneyBook — transforming your workflow, forms, and communication into one cohesive system that supports how you actually run your business. Every setup is custom-built around your services, processes, and goals.

Inclusions

  • 2-hour strategy session included
  • Setup for up to 5 services
  • Pipeline & workflow configuration
  • Smart Files: contracts, questionnaires, proposals, invoices
  • Email templates & automations
  • Scheduler configuration & client portal
  • System walkthrough & handoff

Exclusions

  • Branding or graphic design services
  • Website development or external integrations
  • Custom copywriting or legal drafting
  • Ongoing maintenance (available through Ongoing Consulting)
  • Unlimited revisions or ongoing changes
  • Training beyond the included walkthrough
  • Business consulting outside system implementation

Ideal For

  • Owners ready to hand off the entire build
  • Businesses running multiple service lines
  • Wanting a consistent, branded client experience

Ongoing Consulting & Monthly Maintenance

Monthly Retainer
$375 – $1,500
Per month, typical range

Ongoing support to keep your existing HoneyBook organized, up to date, and running efficiently as your business evolves. This is about maintaining and refining what's already in place — updates, adjustments, and improvements over time — so your system keeps up with your workflow without a full rebuild.

Inclusions

  • Monthly strategy call (complimentary)
  • Workflow & automation updates
  • Smart File refinements
  • System audits & cleanup
  • Ongoing guidance on best practices

Exclusions

  • Full system rebuilds or complete reconfiguration
  • Initial setup from scratch or first-time implementation

Ideal For

  • Owners already using HoneyBook
  • Existing setups that want ongoing optimization
  • Teams whose services or workflows change often
What shapes your quote — Full Setup pricing moves with scope: how many service lines you run, how much of your content is ready to go, and how complex your automation logic needs to be. Maintenance is scoped to how much your system changes month to month. Both are confirmed in writing before we begin.
The Process

From audit to a system you can run.

A clear, predictable path from kickoff to handoff. Once we've mapped your client journey, your setup moves through four steps — and you finish confident running it yourself.

~2–3 WeeksTypical setup timeline (adjust to yours)
1 Kickoff CallTo map your client workflow
Full HandoffTraining + reference docs included
01Week 1

Discovery & mapping

We audit your current tools and map your client journey — from first inquiry to final payment — so the system is built around how you actually work.

02Build

System build

We set up your smart files, templates, workflows, and automations in HoneyBook using your brand, services, and materials.

03Your feedback

Test & refine

We run the flow end to end, then refine based on your feedback so every step feels right before it goes live. Included revisions keep it collaborative.

04Launch

Launch & train

We go live, then walk you through the system with a training session and reference docs so you're confident running it day to day.

In Their Words

What clients take away.

Sample testimonials — replace with real client quotes and names before publishing.

Andréa set up my entire HoneyBook in a way that finally made sense. I went from chasing invoices to getting paid automatically — it changed how my business runs.

— [Client Name], [Business]

My inquiries now flow straight into a booking process I don't have to think about. It saved me hours every week and made my brand feel so much more put together.

— [Client Name], [Business]
Frequently Asked Questions

Common questions before the call.

Draft content — these are likely questions based on your service structure. Edit timelines and any bracketed specifics before publishing.
Most setups take about 2–3 weeks from the day we receive everything on the checklist, depending on scope and how many smart files and workflows are involved. We'll confirm a timeline on your kickoff call.
Yes — the HoneyBook subscription is held in your name and billed to you directly, so you always own your account and data. [If you have a referral / discount code, add it here.] We build everything inside your account and hand it off to you.
Your brand assets, your services and pricing, any existing contracts and templates, and a sense of how clients currently move from inquiry to booked. The full checklist is outlined below so you can gather it in one place.
Yes — migrating from Dubsado, spreadsheets, or manual tools is a common reason clients reach out. We'll rebuild your key files and workflows in HoneyBook and map over what you already have. [Note any limits on what can be migrated automatically.]
We set up your contract templates inside HoneyBook using language you provide or HoneyBook's templates as a starting point. Legal review of that language is outside our scope — we recommend having an attorney review your terms before you send them.
Yes. Every setup ends with a training walkthrough and reference docs so you're confident sending files, managing projects, and running your workflows. Ongoing Management is available if you'd rather keep it off your plate.
One-time setups start at $[rate] and are quoted based on scope and deliverables. Ongoing Management is a custom monthly retainer, approved in advance, with locked-in rates for the engagement.
Setup is a one-time, done-for-you build with a clean handoff — a good fit if you want to run things yourself afterward. Ongoing Management is a monthly retainer for edits, new files, and continual optimization — built for businesses that want their system to keep evolving without the work landing on them.
Before We Begin

HoneyBook Setup Checklist

To ensure a smooth and efficient setup, gather the following before your project kicks off. Once ready, share everything in your Client Portal. Check items off as you go — nothing here is saved after you close this guide.

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Brand AssetsLogo files, fonts, brand colors, and a few photos so your smart files match your brand.
Services & PricingYour offerings, packages, add-ons, and rates as you want them presented to clients.
Contract & Policy LanguageYour existing contract terms, policies, and any language you want in agreements.
Current Forms & TemplatesProposals, questionnaires, and email templates you use now — so we can improve on what works.
Your Client JourneyHow leads currently reach you and the steps to becoming a booked client — including where it breaks down.
Existing Tools to MigrateWhat you're moving from — Dubsado, spreadsheets, other CRMs — and anything you want carried over.
Payment & Scheduling PreferencesBank / QuickBooks details for payments and your availability for the scheduler.
Before We Connect

What to expect on our call.

At this point, you should have a clear understanding of how Pace By Design works, what we prioritize, and how our HoneyBook services are structured. Our upcoming intro call is designed to build on this foundation — confirming alignment, clarifying scope, and discussing whether working together is the right next step.

There's nothing further you need to prepare. Simply come ready to discuss your business, your client journey, and any initial questions you'd like to explore. Our conversation will be focused, collaborative, and intentional — designed to provide clarity and direction, regardless of the outcome.

AddressBased in Fort Worth, TX
Serving clients nationwide
HoursMonday – Friday
4PM – 8PM
Contacthello@pacebydesign.com